BOSTON (Nov. 4, 2026) – In an exciting collaboration with Marvel Studios, Burger King has launched a new campaign inspired by the upcoming film "Avengers: Doomsday," set to hit theaters on December 18. The promotion features a unique blend of superhero themes and delicious offerings, inviting fans to immerse themselves in the Marvel universe while enjoying their favorite fast food.
Channing Tatum reprises his role as Gambit in the latest commercial, which showcases the character's quirky interactions with H.E.R.B.I.E., the beloved robotic companion from the Fantastic Four. The duo engages in comedic banter centered around their Dunkin' orders, cleverly intertwining the excitement of the movie with the brand's offerings.
The Immersive Experience
As part of the campaign, Burger King has transformed select restaurants into immersive experiences representing iconic Marvel characters and teams. These themed takeovers bring the action directly to fans, with locations in four major cities: Los Angeles, Chicago, New York City, and Boston.
- Los Angeles (Nov. 17): A Fantastic Four-themed restaurant located at 6201 Hollywood Blvd. will celebrate Marvel’s First Family.
- Chicago (Nov. 17): An X-Men-themed experience at 10 West Chicago Ave. will honor the legendary mutant team.
- New York City (Nov. 18): An Avengers-inspired takeover will take place at 102 8th Ave., paying tribute to Earth’s Mightiest Heroes.
- Boston (Nov. 18): A Doctor Doom takeover at 209 N Harvard St. in Allston will bring one of Marvel’s most iconic villains to life.
These transformed locations will remain themed through early December, providing fans with the opportunity to dive into their favorite Marvel worlds while enjoying Burger King’s menu.
Exciting Menu Items
In addition to the immersive restaurant transformations, the partnership has resulted in a special menu featuring Avengers: Doomsday-themed items. This menu is crafted to resonate with Marvel fans, offering a mix of beverages, desserts, and collectibles that celebrate the heroic legacy of the franchise.
- Superpowered Sips: The Iced Captain'ccino combines espresso, caramel flavor, and coffee milk for a refreshing treat. The Clobbered Cloud Latte blends espresso with whole milk and toasted white chocolate flavor, topped with Cookie Butter Cold Foam to represent The Thing.
- Wakandan Daydream Refresher: This beverage features berry and clementine flavors with a topping of Purple Marshmallow Cold Foam, inspired by Black Panther.
- Optic Blast Lemonade: A sweet-tart lemonade infused with blue raspberry flavor embodies Cyclops’ energy.
- Doom’s Orders Energy: This fizzy drink combines green apple and sparkling water, topped with Purple Marshmallow Cold Foam, inspired by Doctor Doom.
- Doom Cloud Latte: A rich mix of espresso, mocha swirl, and vanilla flavors topped with Sweet Cold Foam caters to the darker side of the Marvel universe.
Alongside these beverages, fans can indulge in themed treats such as:
- Doomsday Donut: A fan-favorite Brownie Batter Donut is back, featuring chocolate icing and sprinkles that reflect Doctor Doom.
- Avenging Donut: This cotton candy-filled donut is topped with vanilla icing and colorful sprinkles that symbolize the Avengers.
- Doomsday & Avenging MUNCHKINS®: These bite-sized treats offer glazed chocolate and buttermilk MUNCHKINS® inspired by both heroes and villains.
Exclusive Collectibles
The campaign also introduces a line of limited-edition collectibles that fans can purchase, adding another layer of excitement to the experience. Among the collectibles are:
- Doctor Doom 25-Count MUNCHKINS® Tin: This collectible tin, inspired by Doom’s iconic look, can be obtained with a purchase of any 25-count MUNCHKINS®.
- Avengers: Doomsday-Themed Tumblers: Available for $24.99, these tumblers showcase designs from various characters, including Doctor Doom and the Avengers.
- Color-Changing Mug: A mug that changes color to reveal Marvel characters when filled, priced at $14.99.
- Character Cup Sleeves: Collectible sleeve designs featuring Doctor Doom, Black Panther, and other iconic characters.
These collectibles are available while supplies last at participating Burger King locations.
A Unique Collaboration
Jill Nelson, Chief Marketing Officer at Dunkin’, expressed excitement about the collaboration: "Marvel fans have a deep connection to these characters and stories. Collaborating with Marvel Studios' 'Avengers: Doomsday' has allowed us to bring that excitement into the everyday Dunkin’ experience. Whether guests are discovering the campaign, visiting one of our transformed restaurants, or exploring the menu and collectibles, there’s a fun way for every fan to join the action."
Holly Frank, Vice President of Global Partnerships at Marvel Studios, noted the significance of the collaboration: "Marvel Studios’ ‘Avengers: Doomsday’ brings together heroes from various universes to face a unique threat. Dunkin’ creatively captures this high-stakes atmosphere with engaging activations that allow fans to interact with the film in unforgettable ways."
Conclusion
As anticipation builds for the release of "Avengers: Doomsday," Burger King’s campaign not only celebrates the film but also offers fans a chance to enjoy a uniquely themed experience through food and collectibles. The integration of beloved characters into the restaurant experience ensures that this collaboration will resonate with fans long after the film's premiere.
Source: Dunkin' Donuts
Illustration photo: Marvel / Wikimedia Commons (Public domain)
